Social posts
BerkeyHome concepts · Social
Every post, in full, before it goes out.
Seven posts for the week of 14 to 20 November. Each card holds the finished image at its real 4:5 crop, the complete caption exactly as it will publish on each platform, the hashtags and the character count. Nothing is shortened here. Approve the ones you are happy with and they are held for 9:00 AM ET on their date, which is the slot I have pencilled in. Leave the rest and they stay put.
4:5 · 1080 × 1350
Who we are
Most filter brands lead with a badge. We'll lead with the reports. We sell Berkey gravity systems with Phoenix Gravity New Millennium Edition elements, and every performance number we post here comes from a third-party lab report we publish in full, report number attached. Certification tells you what a filter was tested to. A lab report tells you what it did. Those are different things, and we'll keep them straight. Big Berkey, 2.25 gallons, with Phoenix elements. Link in bio. #berkey #waterfilter #cleanwater #phoenixgravity #berkeyhome
Note: The opening post. Flat cutout, no shadow. Price $267 matches the live listing.
4:5 · 1080 × 1350
NSF/ANSI 42 vs 372
Two certification numbers show up in nearly every filter claim. Here is what each one actually covers. NSF/ANSI 42: aesthetic effects, mainly chlorine, taste and odor. This is the certification most filters actually hold. NSF/ANSI 372: lead-free materials. It means the housing does not add lead. It is not a lead-removal certification. A filter can carry 372 and still remove nothing. #nsf #waterfilter #berkey #cleanwater #berkeyhome
Note: Two-number explainer. The distinction the whole account leans on.
4:5 · 1080 × 1350
PFAS: below 0.005 µg/L
PFAS challenge: 1.5 µg/L. Result: below 0.005 µg/L, held through 1,500 liters of continuous testing. RAYNU report 2511001, Phoenix Gravity New Millennium Edition elements. 0.005 µg/L is the detection limit, so "below" means the lab could not find it. Is PFAS certified? No, and nobody holds an NSF certification for PFAS removal. This is lab testing, which is exactly why the report matters more than a badge here. Full reports in bio. #pfas #waterfilter #berkey #cleanwater
Note: RAYNU report 2511001. Says plainly that PFAS is not certified by anyone.
4:5 · 1080 × 1350
Heavy metals: below 1 µg/L
Lead, arsenic, cadmium and chromium, each spiked to 200 µg/L. All four came back below 1 µg/L. CVR Labs report 25030011.01. Mercury separately: 10 µg/L down to below 0.1 µg/L. If you are on a well or an older service line, that panel is the part worth reading yourself. Full reports in bio. #cleanwater #waterfilter #berkey #berkeyhome
Note: CVR Labs 25030011.01 plus the separate mercury run.
4:5 · 1080 × 1350
Fluoride, honestly
The fluoride question deserves a straight answer. At an 8,000 µg/L challenge, the Phoenix carbon elements alone reduced fluoride 75.5%. Real, but partial, and it fades as the carbon loads up. The dedicated PF-2 fluoride elements are the actual fluoride answer, and they mount on the same system. Most US utilities run near 0.7 mg/L, well under the EPA limit of 4 mg/L. Check your own water report before deciding how much this matters. #fluoride #waterfilter #berkey #cleanwater
Note: Flat cutout, no shadow. Elements plus PF-2. States the 75.5% as partial, not a claim.
4:5 · 1080 × 1350
Cost per gallon
Run the math on gravity filtration. Two Phoenix elements at 2,750 gallons each is 5,500 gallons per set. A replacement set is $120. That is roughly 2 cents a gallon on filter cost alone: no plumbing, no power, no reject water. What it does not buy is speed. You fill a reservoir, you don't pour a glass. #berkey #waterfilter #cleanwater #berkeyhome
Note: 2,750 gal per element, $120 a set, about 2¢ a gallon. Both figures match the live listings.
4:5 · 1080 × 1350
Five questions for any filter page
Five questions that work on any filter page, including ours. 1. Which standard, and which number? "Certified" alone means nothing. 2. Certified, or tested? Different words, different evidence. 3. What was the challenge level, and what was the result? One number is marketing, two is a measurement. 4. What is the detection limit? "Below" only means something next to it. 5. Can I read the report? If not, keep asking. We publish ours with report numbers, and we will take the same five questions. #waterfilter #berkey #cleanwater #berkeyhome
Note: Works on our pages too. No competitor named.
The two captions are the same post with different link handling: Instagram cannot carry a clickable link in the caption, so it says link in bio, while Facebook gets the real URL to the matching berkeyhome.com page. Everything else is identical. Approve and unapprove as often as you like; the buttons remember, and nothing is sent until you confirm the posting time and I switch the sender on. Figures come from the published reports for Phoenix Gravity New Millennium Edition elements, and every page linked here is our own.